Landing Pages: what they are, why they matter, and how to create one that converts

What is a landing page

A landing page is a page with a single goal. Unlike a full website with navigation menus, multiple sections, and links everywhere, a landing page focuses on one action: fill out a form, book a call, buy a product.

When to use one

Landing pages work best when you have targeted traffic. If you're running ads on Google, Meta, or doing email campaigns, sending the click to a landing page converts way more than sending it to your main website.

The 5 must-have elements

1. Clear headline: The visitor needs to understand in 5 seconds what you offer and why they should care.

2. Social proof: Testimonials, client logos, number of projects delivered. Something that proves you're trustworthy.

3. One visible CTA: One button, one action. "Request a quote," "Book now," "Buy at a discount." No competing links.

4. Short form: Name and email are enough for a first contact. Each extra field reduces conversions by up to 11%.

5. Speed: Every extra second of load time drops conversions by 7%. Your landing page needs to open in under 2 seconds on mobile.

Expected conversion rates

An average landing page converts at 2-3%. A well-built one converts at 5-10%. The best ones we've built here at Kodde hit 12%.

How much does it cost

At Kodde, landing pages start at $2,900 with delivery in 7 business days. That already includes copy, responsive design, analytics integration, and a form connected to your CRM.